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Manish Panchal · Google Ads & Performance Marketing
Google Ads Expert in India
I'm Manish Panchal, a Google Ads expert in India helping ecommerce brands, startups and service businesses generate qualified leads and profitable sales through Google Search, Shopping and Performance Max campaigns.
My approach focuses on accurate conversion tracking, search intent, campaign structure, CPA, ROAS and reducing wasted advertising spend.
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Manish Panchal
Google Ads Expert, India
What Is a Google Ads Expert?
A Google Ads expert helps businesses plan, manage and optimise paid search campaigns using keyword strategy, search intent, conversion tracking, bidding, CPA and ROAS data to improve customer acquisition and reduce wasted advertising spend.
About Manish Panchal
Manish Panchal is a performance marketer and Google Ads specialist based in India. Through ScaleWithManish, he works with businesses looking to improve paid acquisition using Google Ads, analytics, conversion tracking and performance-focused campaign optimisation.
His work covers Google Search, Shopping, Performance Max, GA4, conversion tracking, ecommerce advertising and lead-generation campaigns.
Google Ads
Search & campaign strategy
Performance Max
Ecommerce & lead generation
Analytics
GA4 & conversion tracking
Based In
India
Who Is Manish Panchal?
Manish Panchal is a Google Ads expert and performance marketing consultant in India focused on paid customer acquisition, conversion tracking, campaign optimisation and measurable advertising performance.
Google Ads & Performance Marketing Experience
My work includes Google Search, Shopping, Performance Max, GA4, conversion tracking, Meta Ads and campaign strategy for ecommerce brands, startups and service businesses.
Campaign decisions are evaluated using business and advertising metrics such as CPA, ROAS, conversion rate, lead quality and wasted spend.
Google Ads Expert Services in India
Google Ads management is built around measurable business outcomes rather than clicks or impressions alone.
- Google Search campaign management
- Performance Max campaigns
- Google Shopping Ads
- Keyword research and negative keyword management
- Conversion tracking and GA4 setup
- Campaign audits and optimisation
- Lead generation campaigns
- Ecommerce advertising and scaling
Why Work With a Google Ads Expert?
Google Ads can waste budget quickly when conversion tracking, keywords, bidding, targeting or campaign structure are not configured correctly.
I review Google Ads accounts around qualified leads, purchases, CPA, ROAS, search intent and conversion quality so advertising budget can be focused on campaigns most likely to contribute to business growth.
Who I Work With
I work with ecommerce brands, startups, service businesses and growing companies that use Google Ads to generate qualified leads, online sales and measurable customer acquisition.
Lead Generation Businesses
Search campaigns focused on qualified enquiries, conversion tracking, cost per lead and lead quality.
Startups
Structured Google Ads testing for businesses validating acquisition channels, offers and search demand.
Service Businesses
Search-led campaigns designed to reach people actively looking for relevant professional or local services.
Google Ads Expert: Key Takeaways
- A Google Ads expert should focus on conversions and business outcomes, not clicks alone.
- Accurate conversion tracking should come before major optimisation decisions.
- CPA and ROAS should be evaluated alongside lead quality and profitability.
- Search terms and search intent help identify irrelevant traffic and wasted spend.
- Businesses should retain ownership and control of their Google Ads account.
Reviewed by: Manish Panchal,
Google Ads & Performance Marketing Consultant
Last updated:
How I Evaluate Google Ads Performance
Google Ads performance is not judged by clicks or impressions alone. I review campaign data together with conversion quality, acquisition cost, tracking accuracy and business profitability before recommending changes.
My Google Ads Evaluation Process
I start with conversion tracking, then review search intent, campaign structure, bidding, CPA, ROAS and lead quality before deciding what should be fixed, tested or scaled.
Search Intent
I review keywords and search terms to understand whether the traffic matches the actual buying intent of the business.
Conversion Tracking
Conversion actions, GA4 and website tracking are checked so campaign decisions are based on reliable lead or purchase data.
CPA & ROAS
Cost per acquisition and return on ad spend are evaluated alongside conversion volume, lead quality and profitability.
Wasted Spend
Search terms, targeting, placements and campaign structure are reviewed to identify spend that is unlikely to create meaningful business value.
REAL CAMPAIGN EXPERIENCE
Google Ads Campaign Performance
The examples below are historical campaign examples from accounts I worked on. They are provided to show the type of performance data reviewed and optimised, not as a guarantee of future advertising results.
Lead Generation
405 Conversions From Google Ads
This Google Ads account generated more than 9,000 clicks and 405 tracked conversions while serving over 246,000 impressions.
9.12K
Clicks
405
Conversions
246K
Impressions
₹169K
Ad Spend
Ecommerce
$1.43M Revenue Tracked Through Google Ads
This ecommerce advertising account recorded more than 134,000 clicks, 12,000 tracked conversions and over $1.43 million in conversion revenue.
12,371
Conversions
134,114
Clicks
$1.43M
Revenue
2.81
Conv. Value / Cost
Historical campaign results are shown as examples of previous advertising performance. Results vary by business, budget, market, offer and account conditions and are not guaranteed.
I work with ecommerce brands, local service businesses, startups and growing companies across India that want to generate more qualified leads, online sales and measurable returns from Google Ads.
- Ecommerce and D2C brands
- Lead-generation businesses
- Local service businesses
- Startups
- Growing online businesses
What You Get in a Free Google Ads Audit
- Campaign structure and bidding review
- Conversion tracking check
- Search-term and negative-keyword review
- Wasted-spend opportunities
- Search, Shopping and Performance Max review
- Recommendations to improve leads, sales, CPA or ROAS
Google Ads Expertise
Explore related Google Ads and PPC services from ScaleWithManish.
Frequently Asked Questions About Google Ads Experts
Answers to common questions about hiring a Google Ads expert, pricing, campaign management, audits and performance.
What does a Google Ads expert actually do?
A Google Ads expert reviews campaign structure, keywords, search terms, bidding, conversion tracking and performance data to improve lead quality, CPA, ROAS and overall advertising efficiency.
How much does a Google Ads expert charge in India?
Pricing depends on advertising spend, account complexity, campaign scope and the level of ongoing management required. The right fee should be evaluated against the work involved and the value of improved performance.
Should I hire a Google Ads freelancer or an agency?
A freelancer can be suitable when you mainly need focused Google Ads management. An agency may be more appropriate when you also need creative, landing pages, analytics or multiple advertising channels.
Should I hire a Google Ads expert or manage campaigns myself?
Managing campaigns yourself can work when the account is small and you have time to learn the platform. An expert can help when tracking, campaign complexity, wasted spend or scaling becomes difficult to manage.
Can a Google Ads expert fix an existing campaign?
Yes. Existing campaigns can be reviewed for conversion tracking, targeting, search terms, bidding, campaign structure and wasted spend before deciding whether optimisation or restructuring is required. A Google Ads consultant can help prioritise the most important fixes.
What should be included in Google Ads management?
Google Ads management can include campaign monitoring, search-term Google Ads management reviews, keyword optimisation, bidding adjustments, conversion tracking checks, reporting and recommendations based on CPA, ROAS and lead quality.
Want Better Results From Google Ads?
Get a free Google Ads audit to identify wasted spend, tracking issues and opportunities to improve lead quality, sales and advertising efficiency.
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