Google Ads
Search, Shopping, Performance Max, Demand Gen and lead-generation campaigns.
About Manish Panchal
Google Ads Expert & Performance Marketing Consultant
I'm Manish Panchal, a Google Ads specialist and performance marketing consultant in India helping ecommerce brands, startups and service businesses improve paid customer acquisition.
My work spans Google Ads, Meta Ads, GA4, conversion tracking, ecommerce advertising and performance optimisation with a focus on qualified leads, sales, CPA and ROAS.
Hands-on advertising experience across lead generation and ecommerce campaigns, including Google Ads accounts recording thousands of tracked conversions.
Manish Panchal
Google Ads Expert &
Performance Marketing Consultant
India
5+
Years Experience
Google Ads
Search Certified
Google Analytics
Certified
12K+
Conversions in Campaign Example
Who Is Manish Panchal?
Performance Marketing Focused on Business Results
Manish Panchal is a Google Ads specialist and performance marketing consultant based in India.
Through ScaleWithManish, he works across paid acquisition, analytics and conversion optimisation with ecommerce brands, startups, lead-generation businesses and service companies.
His Google Ads work includes Search, Shopping, Performance Max, Demand Gen, conversion tracking, GA4 and campaign optimisation.
Marketing Philosophy
Performance First, Not Vanity Metrics
Campaign decisions are evaluated around qualified leads, purchases, acquisition cost, conversion rate, revenue and return on advertising spend rather than clicks or impressions alone.
Reliable tracking, commercial search intent and controlled optimisation are important parts of the process because advertising performance cannot be evaluated accurately without dependable conversion data.
Google Ads Expertise
Google Ads Experience Across Lead Generation & Ecommerce
Google Ads is one of the core areas of my performance marketing work.
- Google Search campaigns
- Google Shopping campaigns
- Performance Max
- Demand Gen
- Search-term optimisation
- Negative keyword management
- Smart bidding
- Budget allocation
- GA4 and conversion tracking
- Lead-generation campaigns
- Ecommerce customer acquisition
Campaign Experience
12,371
Tracked conversions visible in one ecommerce Google Ads account example.
134K+
Clicks
$1.43M
Conversion Revenue
405
Lead Campaign Conversions
246K
Lead Campaign Impressions
Historical account examples only. Advertising performance varies by business, market, budget, offer and attribution setup.
Skills & Platforms
Core Performance Marketing Expertise
Meta Ads
Facebook and Instagram advertising, creative testing, retargeting and scaling.
GA4 & GTM
Conversion tracking, ecommerce events, attribution and measurement troubleshooting.
Google Merchant Center
Product-feed reviews, Shopping campaign readiness and diagnostics.
Shopify & Klaviyo
Ecommerce marketing systems connecting acquisition, conversion and retention.
Conversion Optimisation
Landing pages, offers, funnels and customer-journey improvement.
Verified Certifications
Certifications & Professional Development
Professional certifications covering Google Ads Search, AI-powered advertising, Google Analytics and LinkedIn Marketing. View the original certificates below.
Google Ads Search Certification
Google Skillshop
Google
Google Ads Search Certification
Certification covering Google Search Ads strategy, campaign optimisation, bidding and paid-search fundamentals.
View Full Certificate →
AI-Powered Performance Ads Certification
Google Skillshop
Google
AI-Powered Performance Ads Certification
Certification covering AI-powered advertising, automation and performance campaign optimisation.
View Full Certificate →
Google Analytics Certification
Google Skillshop
Google
Google Analytics Certification
Certification covering analytics measurement, reporting and data-informed marketing decisions.
View Full Certificate →
LinkedIn Marketing Fundamentals
LinkedIn Marketing Labs
LinkedIn Marketing Labs
LinkedIn Marketing Fundamentals
LinkedIn Marketing Labs certification covering professional marketing fundamentals and campaign strategy.
Career
2025 – Present
2024 – 2025
2023 – 2024
2021 – 2023
Professional Experience
Media Buyer — Pinnacle Media
Campaign management, optimisation and performance strategy across paid acquisition channels.
Media Buyer Analyst — The Diginature
Advertising analysis, campaign improvement and delivery support.
Senior Delivery Manager — Napptix
Delivery management, campaign operations and performance coordination.
Marketing & Delivery Leadership Roles
Experience across campaign delivery, account operations and performance-focused digital marketing.
Explore My Work
Performance Marketing Services
Explore the advertising, analytics and performance marketing areas I work across.
Want Me to Review Your Google Ads Account?
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