Google Ads
Search, Shopping, Performance Max and Lead Generation campaigns.
Performance-driven advertising across leading platforms, built to generate qualified leads, sales, and scalable growth.
₹25L+ Ad Spend Managed | Supporting Growing Brands
Advertising Platforms We Manage
Helping ecommerce brands, startups and service businesses scale with Google Ads, Meta Ads, GA4 tracking and conversion optimisation.
Search, Shopping, Performance Max and Lead Generation campaigns.
Facebook & Instagram advertising focused on profitable growth.
Accurate conversion tracking, attribution and reporting.
Multi-platform advertising with measurable business outcomes.
I'm Manish Panchal, a Google Ads specialist and performance marketing consultant helping ecommerce brands, startups and service businesses improve paid customer acquisition.
My work covers Google Search, Shopping, Performance Max, GA4, conversion tracking, Meta Ads and performance marketing, with campaign decisions focused on qualified leads, sales, CPA and ROAS.
Budget is spent on searches and audiences that are unlikely to convert.
Decisions are made without reliable conversion and revenue data.
Ads and landing pages fail to match the customer’s intent.
Budgets are increased without controls for profitability and lead quality.
Campaigns organised around intent, products and business goals.
Tracking checks across Google Ads, GA4 and your website.
Keywords, audiences and exclusions aligned with purchase intent.
Budget changes guided by CPA, ROAS, volume and lead quality.
Review of structure, settings, search terms and bidding.
Review of conversions, GA4 and key tracking gaps.
Identification of inefficient traffic, keywords and placements.
Prioritised recommendations based on your current account.
A performance-focused campaign structure, accurate conversion tracking and controlled scaling helped improve overall efficiency and revenue.
Historical example only. Results vary by business, market, offer and budget.
Examples of analytics and campaign reporting used to evaluate performance. Results vary by account, offer, budget and market.
Google Analytics 4 reporting example
₹1.43M Revenue | 2.8x ROAS | 12K+ Conversions
Case-study figures are historical examples and are not a guarantee of future performance.
Use only genuine, verifiable client feedback here. Add names or company details only with permission.
Practical answers to common questions about hiring a Google Ads expert, account management, audits, tracking and campaign performance.
Look beyond reviews and certifications. Ask the Google Ads expert to explain how they approach conversion tracking, campaign structure, CPA, ROAS and optimisation. A Google Ads audit can also help you evaluate their approach before committing to ongoing management.
Check the scope of work, deliverables, reporting process, KPIs and account access requirements. A Google Ads specialist should work within your account while your business retains ownership and control of its Google Ads and analytics assets.
Ask what they would review first, how they measure conversions, which KPIs they prioritise and what they do when CPA increases or campaign performance declines. A Google Ads consultant should be able to explain the reasoning behind these decisions clearly.
Not automatically. Give the level of access required to manage the campaigns while keeping ownership and primary control of the advertising account with your business.
Your business should own and control the Google Ads account. This protects your campaign history, conversion data and advertising assets if you later change freelancers, consultants or agencies.
A Google Ads audit can be a useful first step. It can uncover issues with conversion tracking, campaign structure, search terms, bidding and wasted spend before you commit to ongoing management.
A strong specialist should be able to explain why campaigns perform well or poorly, not just show screenshots. Look for clear thinking around tracking, search intent, CPA, ROAS, lead quality and profitability.
Common KPIs include conversions, CPA, ROAS, conversion rate and lead quality. A Google Ads consultant should choose metrics based on your business model, campaign objective and profitability targets.
Google Ads management pricing varies based on campaign complexity, advertising spend, tracking requirements and the level of strategic involvement required. The right fee should be evaluated against the scope of work rather than price alone.
Read the latest Google Ads, performance marketing and business growth articles from Manish.
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